Hunter, the 100-year-old British rain boot brand
Founded in 1856, Hunter has a history of nearly 170 years and is a well-known old British brand of rain boots. In the memory of many British people, Hunter is the first and even the only pair of fashionable rain boots in life.
A pair of rain boots price more than 100 pounds, is not cheap, but its dashing and sharp tube type, waterproof wear-resistant material, and a variety of bright bright colours, so that Hunter popular with British consumers, is Diana, Charles, Kendall, Kate Moss and other royals and European and American celebrities, such as hipster must-have single product.
In August 2023, Baozun Ecommerce acquired 51% of the intellectual property rights of the HUNTER brand in Greater China and Southeast Asia from ABG Group (Authentic Brands Group), a US-based head brand management company, and is responsible for the overall operation of the brand in the region.
Influencers recommended plus the British style of support, Hunter as soon as it enters China is rapidly popular, Pray for the fly observation released 2024 jitterbug women's shoes industry report shows that in the 0 yuan to 100 yuan to occupy more than 60% of the sales of rain shoes category, 500 yuan to 1,000 yuan more than 30% of the sales of the pattern of the sales of the HUNTER rain boots to occupy 30%.
This shows that the category mind brought by rain boots is HUNTER's most valuable brand asset in the Chinese market at present. Taking advantage of the popularity of the social media and e-commerce platforms to go viral, the 2024 hunter mainland's first offline shop made a stunning debut at the end of September at the Zhang Yuan which is a netroots internet-famous spot in Shanghai.
SY Helping to land Hunter's first mainland shop
Inspired by the iconic red classic Wellington rain boots - Hunter Little Red Boots, Hunter not only decorated the walls of Building W10 in Zhang Yuan with Hunter little red boots and red umbrella hanging decorations, but also created colourful offline interactive art installations to show the unique charm of the boots. to show the unique charm of the boots. It is reported that the shop will last until the end of December this year.。
