Highlight Presentation:
CSY (a subsidiary of Shang Yang Group) collaborated with TUMI to create an innovative TUMI plus retail space in Shanghai Kerry Centre that balances luxury with efficiency. The shop features sleek, modern fixtures and quality materials to enhance the customer experience. The shop's predominantly black and white colour palette and large monochrome uniform style create a business but welcoming atmosphere, and customised metal display racks provide flexible sales options for TUMI's premium luggage and accessories. The uniform lighting layout illuminates each carefully selected product, enhancing the overall atmosphere and functionality of the space, allowing ‘professional lights to do professional things’.
Design Take:
The design is simple yet functional, with a spatial layout that allows TUMI products to be the visual centre, perfectly blending the form and function of the brand. The shop design achieves a harmonious balance between aesthetics and practicality, demonstrating TUMI's focus on high performance and innovation.
TUMI与CSY：
Synonymous with superior craftsmanship and practical elegance, TUMI has risen to global prominence by striking the perfect balance between luxury and practicality - an area overlooked by many luxury brands. The brand's appeal lies in the use of exceptional materials, timeless design and intuitive functionality, making it a favourite among business travellers and the elite alike. Whether it's a sleek, understated suitcase or an innovative business bag, TUMI products offer unrivalled reliability. It is this design philosophy that inspired Bao Yang to create a space for TUMI in Shanghai's Kerry Centre that embodies the same commitment to quality, style and functionality. TUMI's choice of CSY also proves that its brand values are a perfect match for the exceptional quality that CSY represents.